Supercharge Your Benefits with Contrast Storytelling

Posted by on September 11, 2017 8:00 am
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Categories: ken UpLoadedMe

Your copy has to convey the benefits of buying, period. But have you thought about how to best frame those benefits? The Framing Effect is a psychological response in which people react to a particular choice in different ways depending on how it’s presented. For example, we tend to want to avoid pain more than
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